Farouk Kannout is a multidisciplinary creative and artist with expertise as a filmmaker, music producer and composer, writer, cultural critic, and game developer. He has years of experience doing social media and marketing work for a myriad of companies, brands, and non-profit organizations, has written media and cultural criticism for newspapers, magazines, and publications, and has writing and filmmaking credits on commercials, documentaries, short films and more.

Farouk also boasts an expansive list of personal work, releasing solo albums, directing short films, and running a monthly newsletter where he does a mixture of blogging and essay-writing on film, television, celebrity, and digital culture.